When I get my makeup done for photo or video shoots it can get excessive, depending. But then I like to go to sleep so that when I wake up a whole other face is staring back at me.
But whatever floats people's boats. A lot of ladies don't do makeup to gussy up for dudes but for their own self expression. So, really, no one's opinion matters.
Whether you wear nothing at all or this is your game:
Personality is what shines the most.